STAT OF THE WEEK: Atlanta turn or burn?

25 May

photo credit: Scott L. Robertson Photography

• According to the S&P/Case-Shiller Home Price Indices for data through February, Atlanta had the only double-digit negative annual rate at -17.3%. This marked the fifth consecutive month of double-digit negative returns for the city and the lowest annual return in its 20-year index history. By comparison, Atlanta’s price decline was twice as large as Las Vegas, the second worst performing metro area in the nation. The average annual housing price declines across the country were 3.5 to 3.6%.

Zillow, the online real estate marketplace and monitoring firm, analyzed 35 million mortgages, including 778,870 across 22 metro Atlanta counties, to find that 55 percent of mortgages here were in the negative range. The national average is 31 percent.

Men’s Health magazine has ranked Atlanta the 7th “Smuttiest City In America.” The study took into account the number of porn movies rented, purchased or streamed, as well as such things as amount of adult entertainment stores in the city, the rate of porn searches by residents and the percentage of households subscribing to soft-porn cable channels. As talented AJC writer George Mathis wrote earlier this month: “Atlantans love many things — efficient transportation systems, hockey, quality public education and honest, hard-working government servants — just to name a few. But porn? Alert your politicians, it’s time to go in 110% on ‘family values.’” (FYI, when you take your kids to the Magic Kingdom in Florida, you can visit the #1 Smuttiest City in the country.)

ON THE PLUS SIDE…

• In April, metro Atlanta’s unemployment rate dropped to its lowest level since December 2008 when it was 7.7 percent. The 8.5 percent rate, according to the Georgia Department of Labor, follows an 8.7 percent figure in March and 9.3 percent in April 2011.

• Atlanta remains home to three of the world’s most valuable brands — Coca-Cola, UPS and The Home Depot — a recent study by researcher Millward Brown found. Coke ranked 6th with an estimated brand worth of $74.3 billion, UPS 16th at $37.1 billion and The Home Depot checked in at No. 62, up 27 spots from 2011 with a brand value of approximately $13 billion.

• According to 2008 U.S. Census Bureau data, single women ages 22-30 with no children out-earn men in 147 out of 150 major U.S. cities, with Atlanta topping the list. In the capital of the South, women in this demographic earn 21 percent more in median income than men.

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