Pitch Perfect? A PR Test

28 Feb

My first successful (non-press release) media hit on the PR job started as a top 10 list pitch and resulted in a “7 Reasons Why” piece. So let’s call it a 70 percent conversion rate, right?

Below is the pitch and here is the media coverage end result.

No. 18 at The Oconee course at Reynolds Plantation

No. 18 at The Oconee course at Reynolds Plantation

==================================

Top 10 Reasons Why Reynolds Plantation

Should Be Your Next Vacation Destination

==================================

  1. It was good enough for The Ritz-Carlton and Jack Nicklaus golf.
  1. It’s pleasantly free of the gnats, alligators and traffic of your usual seaside destinations.
  1. Lake Oconee is Georgia’s second largest lake.
  1. It’s the only resort in Georgia with a Peter Burwash International tennis center and The Kingdom by Taylor Made golf instruction and club-fitting facility.
  1. It’s the only resort in the world with three-time Olympic gold medalist swimmer Angel Sims on its health & wellness staff.
  1. Wanna see “King Kong’s Shed”? It’s here (and also known as the dry dock at Reynolds Plantation Marina).
  1. It’s good enough for head-coaching homeowners Bruce Aryans of the Arizona Cardinals, Miss. State’s Dan Mullen and U. of Arizona’s Rich Rodriguez.
  1. The numbers are in your favor: 19,000 acres of lake, 21+ miles of walking trails, a dozen restaurants, 6 golf courses, 4 marinas and now one Certified Master Chef (of only 68 total in the country).
  1. Reynolds Plantation has a knack for hosting: See the Lake Oconee Food & Wine Festival, the Chick-fil-A Bowl Challenge, the 10th annual Linger Longer Invitational, the Golf Channel’s Big Break Invitational and more. Did I mention the Ritz-Carlton Lodge?
  1. It’s only 80 miles from Atlanta.
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One Response to “Pitch Perfect? A PR Test”

  1. Richard Foxworth February 28, 2015 at 1:03 pm #

    Sounds good. I think George O’Leary still has a place there as well. Richard C. Foxworth Attorney at Law P. O. Box 527 Tucker, Georgia 30085 Telephone:(770)621-0290

    This e-mail and any attachments hereto are covered by the Electronic Communications Privacy Act, 18 U.S.C. §§ 2510-2521 and may contain confidential or legally privileged material. The information contained is subject to the attorney-client privilege and/or may be attorney work-product. This material is intended for the sole use of the named recipient(s), and any review, use, distribution or disclosure by others is strictly prohibited. If you are not the intended recipient (or authorized to receive for the recipient), please contact the sender by reply e-mail and delete all copies of this message. Thank you.

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